Welcome to

New Era
Rewards

The most exciting way to get insider access and perks from New Era
SHARE CHALLENGE

Share about your recent purchase and win

CASH-IN REWARD

Get rewarded with new collection caps

stay engaged to earn
VIP Drop Access Exclusive Offers MLB All-Star Trip Festival Passes Access to Live Sports

+5

Scan to Register a new product you've purchased

+3

Tell us about your favorite Cap Styles and Teams

+3

Visit a Lids™️ Store and Check-In for an exclusive offer

Win a VIP Trip to the 2023 MLB All-Star Game

+1

Check out our latest Social Media Posts

+3

Take our Historic Collection Quiz

TODAY's

rewards

Exclusive Drop Access
Get these super rare styles before they are gone.
MLB Icy Pop Hat
The drip comes with the design. Brain freeze not included. The Icy Pop Collection is available in 59FIFTY’s, apparel and more.
Essentials by Fear of God
Unlock access and special offers this month only
MLB All-Star Game Tickets
Every Action you Take in New Era rewards gets you an entry to win

Bonus Content & Prize Unlocked

+1

Learn about our Latest Eco-Friendly Innovations

+5

Share our latest Collection to earn

Your Honors and Achievements

Your hard work has paid off! Click your New Era Tokens to learn about their special offers or access. 

Win a VIP Trip to the 2023 MLB All Star Weekend

The most anticipated MKB event of 2023 is coming fast. We have your chance to win a VIP trip to experience All-Star Weekend in Seattle.

get rewarded

New Era
Which Style Fits You Best?
What is your favorite New Era collection?
Start Over

Check-In
to Unlock

As a New Era Rewards member, when you visit a Locker Room by Lids, you’ll get exclusive offers and rewards.

Find a store below then check-in once you’re there to unlock your exclusive offer.

Earn +3 for completing this challenge.

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You earned+3Points

Earn {Reward Name Text} for completing this challenge.

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You earned+250GoBucks